Content marking is all the buzz these days, in both B2B and B2C industries. It doesn’t matter what type of business you’re in – everyone wants to talk about content marketing, how it’s relevant and what they are going to do about it. But, is anyone measuring it? (We found out that the Content Marketing Institute reports that only about 15% of content marketers are measuring it’s effectiveness.)
Many people will say it’s too difficult to measure the return on investment for content marketing like infographics, blog posts, white papers and more. They’ll say they can’t, don’t or won’t.
As professional marketers, we know there’s a value in content marketing and we want you to be able to measure it, too. There are the “normal” ways to measure it – increased website traffic, more referrals, better search engine optimization, more customer engagement.
Here’s are 5 more great ways to measure the effectiveness of content marketing:
- How many people are consuming your content? What do your page views look like? Your video views? How many downloads do you have of your free report?
- How many people are sharing your content? Are you getting likes, shares, Tweets?
- How many leads are you getting? Are people downloading your free reports, subscribing to your blog, etc?
- How many people are asking you to join you? Are you getting requests for guest blog posts?
The best thing about these measurements are that you can easily use tools like Google Analytics, CRM systems and your social media account to measure their effectiveness. (If you don’t have these systems set up – simply ask your Virtual Assistant to put something in place for you so that you can measure your efforts. A skilled VA will also be able to analyze your data and help you plot your next moves.)