8 Social Media Terms That You Need to Know

8 Social Media Terms That You Need to Know

Over our near decade of providing strategic social media management and consulting, we’ve found these to be some of the most important social media terms for business owners to know: Social media ROI: Every business owner is familiar with ROI, calculated by dividing...
Why You Shouldn’t DIY Social Media

Why You Shouldn’t DIY Social Media

Author: Hope Alcocer, Virtual Assist USA In the last decade, businesses have seen social media marketing explode as they realized that 75% of consumers make buying decisions influenced by social media. Many entrepreneurs decide to go it on their own—forgoing the use...
How To Sell Effectively on Social Media?

How To Sell Effectively on Social Media?

With the holidays rapidly approaching sales and marketing become increasingly competitive and dramatic. Early reports have shown that eCommerce sales alone are expected to be up by nearly 15% higher over last year! While standing out in the mass of online retailers...
Need to Know: Facebook Call-to-Action Button

Need to Know: Facebook Call-to-Action Button

As you know Facebook is always evolving and it can be difficult to keep up with the changes.  One new feature that Facebook has added to the business pages will become one of the most important tools. Up until March of 2013 there were rules against any advertising or...
The Breakthrough: Social Media Secret—REVEALED!

The Breakthrough: Social Media Secret—REVEALED!

As social media marketers, we’re always educating ourselves. In certification classes and seminars and articles, we learn when the best time is to post to our client’s accounts. What we find a little comical is that with each new class or publication,...