In the great SEO debate, some believe paid content and PPC (or Pay Per Click) advertising is the easy route, the way to go – but the true most effective, efficient and arguably ethical way to increase your page rank is to build  and maintain your site in accordance with SEO algorithms. Search engines have 250+ metrics that they use to determine ranking potential, which SEO experts scrutinize and study to create the best outcome for their clients. Below, however, I will outline the top 4 basic foundations for a SEO strategy that works.

Search engines look for pages that are:

  • Credible
  • Fresh
  • Strong
  • Relevant


“Trust Rank” is a very real SEO strategy. How do you gain trust via a search engine? Stay on topic, theme your content and search engines will automatically begin to see you as authority on a subject and — promote you as such.

Use every opportunity that you have to put links on your site. These can be to other websites that you recommend or even internal linking to other pages on your site.

Additionally, getting more deep links (links from other pages to your site) is just the fastest way to get a high ranking. The key is to target sites that are in the top 10 search results in their categories. Easy ways to get links include RSS feeds, posting URLs on Facebook and Twitter and writing press releases and distributing them to popular free sites. These are time consuming tasks, and something a Virtual Assistant can do.


Did you ever notice that when you perform a Google search that you rarely find content that was last updated in the 1990s? To make the search engines love you even more, give them what they want, such as:

  • Content updates every 30 days (as simple as adding a “News” or “Articles” tab to your site)
  • Positive, frequent feedback from other sites (bonus points if they are a .edu, .gov or .org site)
  • Writing keyword rich content (include a keyword 5-7 times in one article)


Your site – and more specifically your back-end – should have properly utilized meta tags, keywords, title tags and sitemaps. These factors are crucial for a strong site. Basics like URL submission are must-haves for search engine optimization as well.

Your content must be relevant to your theme or topic. If your site is based on a specific topic, it is much easier for the search engines to identify. For great search engine results, try to not be everything to everyone.

In closing – remember; never underestimate the power of your competition. Even if you do not feel like implementing a SEO plan at this time – your competitor might.