They are not reading because you are not:
1) Posing engaging questions:
At the closure of every blog post or article, pose a stimulating question that makes your reader stimulate his/her thought process. You can combine this with a call-to-action, too. An example would be: Why do you think you are not getting as many hits on your blog as you should? or What strategies have you implemented into your content marketing plan that increased your readership?
2) Creating any arguments:
Hear us out on this one. An ethical conundrum is likely to get your readers stirred up, comment and engage each other. When trying to come up with an ethical conundrum, look at current events and see how you can relate it to your business. Keep in mind to maintain decorum by steering away from topics that are overtly religious or political in nature.
3) Sharing too little of the story:
Say you’re sharing about a time when your service helped a client. For example, we may want to tell a story of how we helped a client in our Virtual Assistant business, so we may discuss that a busy consultant came to us who needed someone to take over his newsletter, blogging, administrative duties, public relations and website maintenance – while keeping costs down – so we…
Ask your readers to define and contribute possible outcomes. You can detail out the problem case and situation, but don’t necessarily detail the final outcome – yet.
4) You’re not opening strong
The very first word you write should start engaging the reader. It should ignite their curiosity, motivate their thought process and get them wanting to read more. In today’s crowded content marketing space, don’t be afraid to be totally outrageous.