If your brand has even a hint of creativity or visual appeal, incorporating Instagram into your marketing strategy is essential. (Spoiler alert: if you don't have the time to do this for yourself, hire a Virtual Assistant).
To succeed on Instagram these days, you (or your Virtual Assistant) should adhere to these modern best practices. We will share some ways to utilize Instagram for your small business.
1. Maximize hashtag: Use hashtags not only to describe your content but also to attract new followers. For instance, if you're promoting a fitness app, use hashtags like "#HealthyLiving" or "#FitnessJourney" to engage with users interested in wellness.
2. Keep it concise: Limit the number of hashtags per post to 4-6, following current trends in engagement optimization.
3. Amplify user-generated content: If a customer shares positive feedback or experiences with your product or service, seek permission to repost their content. It develops authenticity and strengthens brand loyalty.
4. Spark conversation: Encourage engagement by creating branded hashtags and inviting followers to participate. For instance, prompt users to share their experiences with your virtual assistant using a designated hashtag like #MyVAMoment.
5. Show behind the scenes: Share candid snapshots of your business operations or team members to humanize your brand and build connections with your audience.
We firmly believe that Instagram holds potential for every brand. If you're skeptical about its relevance for your business, drop a comment below, and our virtual assistants will gladly brainstorm tailored strategies for you. No charge, just a commitment to your success. #SocialMediaSavvy